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Music Marketing Production and Presentation

       After finishing our planning we began production, our plan was to film all of our promo character segments (Atlas) at school during class and then film the rest of the production on Saturday at our groupmate Taylor's aunt's house (which we called the farm). I was assigned to be Atlas as I was the only guy in our group and I owned a guitar.       Our first problem came when on Thursday when we were meant to film in class, one of our groupmates was absent because they were sick and so we had to take care of an assignment they were in charge of and that significantly reduced the amount of time we had to film. We filmed as much as we could and got some great shots but we realized how hard lipsynching would be and how long it might take. We would finish the rest at Taylor's farm.      When the day of filming came around we had to delay filming slightly and we only had from around 11-4 to film ALL of the remaining footage. We decid...
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Nico's Planning Blog

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      Our planning went through a pretty step-by-step process, we finished something before moving on to the next part of our process.  The first thing we wanted to do before even researching was select the song based on the one we felt the strongest idea for and the most significant connection to, we didn't want to do a song that our group didn't feel was interesting or appealing and we also wanted to pick a song that we felt we could make an interesting video for. We settled for a little honey because we liked how upbeat it was and that it had lyrics that could convey a love story. We made a quick schedule that we edited as we knew what we needed to do, it looked like this  Afterward, we began researching other artists like our chosen artist as well as the record label behind Nathaniel Rateliff and the Night Sweats in order to get a better understanding of the aesthetics associated with our preassigned genre. Once we did a sufficient amount of research and beg...
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